Time for a management change at Target

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May 2, 2016 No Comments ›› admin

By Lynn Woolley

If it’s three strikes and you’re out, Target has just one strike left.

Target management stupidly chose to take sides in the transgendered bathroom controversy instead of concentrating on selling products at a fair price. Remember that Target had a major glitch with credit cards back in 2013.

About 70 million people had their credit information stolen including 3 point 6 million of us in Texas. Target agreed to pay $10 million to settle a class action lawsuit. That breach cost Target far more than the settlement.

Target store in South Portland (Photo: Robert F. Bukaty AP)

Target store in South Portland (Photo: Robert F. Bukaty AP)

The last thing a retailer needs to is pile on a controversy on top of a digital disaster. But that’s what Target did. Target is a business – not a social experiment. Now, it’s seeing its stock drop in the wake of a national boycott petition that has more than a million people signed up. Target should have shut up – and served its customers.

The credit breach.

Any store that does not protect the data from its credit & debit customers can’t stay in business for long. That’s why Target took steps to shore up the data after the debacle took place.

In addition to the 42 million credit card breaches, Target also admitted that as many as 61 million people may have had their personal data stolen. We’re talking about names, mailing addresses, phone numbers and email addresses. A lot of people were (at the very least) inconvenienced with having to get new credit cards and hope that criminals were not stealing their identities.

Customers are willing to give a retailer like Target another chance. But then comes the next controversy.

The transgender bathroom affair.

Target management decided to get on the bandwagon and support the gender-neutral bathroom craze that is sweeping the nation. But it didn’t work out. People began to rebel. This is from The Blaze.

At the time of publication, the American Family Association’s “Boycott Target” petition had garnered more than one million signatures. The pledge was first published last week shortly after Target’s bathroom announcement. Shares of Target Corporation Common Stock (TGT) have fallen from $84.14 a share on April 19 to $79.27 a share as of Friday evening, 10 days after the transgender policy was enacted. The stock price had fallen by 2.52 percent on Friday alone, as of 4 p.m. Ultimately, the drop “would represent a corporate loss of over $2.5 billion,” according to the Family Policy Institute.

Remember, Target is a store. It sells stuff. It caters to families. In its zeal to jump on the transgender bandwagon, it never considered its core customers. Target presented (pun intended) a better target for those who wanted to protest the latest liberal fad. Most of us have no way to boycott Bruce Springsteen. But most of us have a Target in the neighborhood.

What Target management did was essentially to put a “kick me” sticker on their collective backs. Stupid stupid stupid.

Target management and liberal leanings.  brian-cornell-the-new-man-in-charge-at-target

Here’s a bit about Target and its management philosophies as outlined in Wikipedia:

Brian Cornell is the CEO of Target Corporation. In January 2016 Cornell began making home visits in an effort to understand better the needs and desires of his customers. The company states that “individuality may include a wide spectrum of attributes such as personal style, age, race, gender, ethnicity, sexual orientation, language, physical ability, religion, family, citizenship status, socio-economic circumstances, education, and life experiences.” The Target employee diversity initiative is called “All Together Target”. It specifically seeks to work with vendors and contractors that are owned by minorities or women. In February 2012 the company extended the team member discount to same-sex partners of employees.

Personally, I’d prefer a management style that promises a product of high quality at a fair price, sold in clean stores with helpful employees. I don’t give a damn whether their vendor companies are owned by men or women. I don’t want a store to be political. I want them to serve their customers including me.

I don’t know much about Brian Cornell except that he has not served his customers or his stockholders well. Time for a management change at Target.

lynn@BeLogical.com

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